About Us

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Steffanie Siebrand is a forward-thinking media executive, content strategist, and entrepreneur with over two decades of leadership in educational health media and digital content production. As President of Care Legacy Media Holdings, a next-generation media, content, and AI corporation, she is driving the strategic vision, innovation, and growth of the company through the intelligent integration of artificial intelligence with premium educational content.

Steffanie leads the development and deployment of PainCARE TV and SeniorCARE TV, two AI-enhanced digital television and signage networks. She oversees the entire production ecosystem — from AI-assisted script development and content personalization to advanced post-production and intelligent distribution — creating dynamic, loop-optimized programming specifically designed for continuous playback in hospitals, clinics, medical offices, and care facilities. By leveraging AI, these networks deliver tailored, highly relevant health education on chronic pain management (PainCARE TV) and healthy aging, independence, and senior wellness (SeniorCARE TV), significantly improving patient engagement and outcomes.

With deep expertise in digital signage and place-based media, Steffanie is pioneering the use of AI to optimize content relevance, audience targeting, real-time analytics, and automated content adaptation. Her vision transforms traditional digital signage into intelligent, adaptive learning platforms that respond to the evolving needs of patients and caregivers.

Steffanie brings extensive operational experience from her role as President and CEO of StormMaker Productions (founded 2001), where she directed and produced over 500 hours of specialized educational medical content for national networks, including PetCARE TV, Womens HealthCARE TV, KidCARE TV, and America’s Minority Health Network. She has also produced feature films, documentaries, and executive-produced series now airing on major platforms such as Oxygen’s Unknown Serial Killers of America. She is the co-founder of the internationally acclaimed Catalina Film Festival.

A passionate innovator at the intersection of media, healthcare, and artificial intelligence, Steffanie is committed to harnessing AI’s transformative power to revolutionize health education. Under her leadership, Care Legacy Media Holdings is redefining how targeted, intelligent content can educate, empower, and improve lives at scale.

Sam Cohen is a results-driven entrepreneur, executive, and strategic growth leader with more than 20 years of experience building high-performing brands, scaling revenue, and dominating complex, heavily regulated industries.

As CEO of Care Legacy Media Holdings, Sam delivers bold visionary leadership and uncompromising strategic direction to the company’s portfolio of targeted health and wellness digital signage networks. He owns full P&L responsibility and drives aggressive growth across network development, content partnerships, and operational scale for PainCARE TV and SeniorCARE TV — two pioneering platforms that deliver specialized, high-impact educational content directly to patients and caregivers in healthcare environments.

A battle-tested operator with a proven track record of delivering explosive growth, Sam serves as President of Saddle Ranch Pictures, Inc., where he spearheads creative development and orchestrates major business expansion across multiple media ventures. He also founded and led Jacko The Barbarian Inc., providing elite advisory services to cannabis brands on market entry, regulatory navigation, and revenue maximization in one of America’s most demanding and competitive industries.

During the COVID-19 crisis, Sam founded JTB Medical Supply and rapidly mobilized a national supply chain, sourcing and distributing critical PPE to hospitals and government agencies across the country — stepping up when it mattered most to support frontline healthcare workers during a time of urgent national need.

Earlier in his career, Sam served as VP of Sales & Business Development at Seatac Digital Resources, where he engineered national account expansion and delivered revenue growth of up to 90%. He also built and led high-velocity sales teams as Sales Manager at Saddle Ranch Productions across multiple healthcare media divisions.

Sam is the award-winning host of Barbarian’s Kitchen, an innovative educational entertainment platform that masterfully fused culinary content with sharp industry insight while generating substantial advertising revenue.

Known for his relentless drive, razor-sharp strategic acumen, and unmatched ability to execute and win in high-pressure, dynamic environments, Sam Cohen continues to lead at the forefront of media, healthcare innovation, and business dominance. As CEO of Care Legacy Media Holdings, he is laser-focused on building intelligent, high-impact digital networks that educate, empower, and elevate patients across the entire continuum of care.

Philip M. Cohen is widely recognized as the Godfather of the Digital Signage Industry. A true pioneer with over three decades of visionary leadership, he is credited with conceptualizing and commercializing place-based digital media — the foundational concept behind modern digital signage and digital out-of-home (DOOH) networks, particularly in healthcare environments.

Philip has launched and scaled some of the most successful targeted digital television and signage networks in the industry. He was the driving force behind the creation of several groundbreaking networks, including PetCARE TV, Womens HealthCARE TV, KidCARE TV, and America’s Minority Health Network (formerly the African American Medical Network). These networks established new standards for delivering specialized, educational health content directly into waiting rooms, exam rooms, and other point-of-care settings through continuous digital signage playback. Under his leadership, these platforms became trusted sources of practical, medically accurate information for pet owners, women’s health audiences, parents and children, and minority communities.

As Chairman of Care Media Holdings, Philip guided the company’s overall strategy and growth during a pivotal period, further solidifying its position as a leader in place-based healthcare media. He also served as Chairman of the Digital Signage Federation, where he played a key role in advancing industry standards, best practices, and professional development across the digital signage sector.

Philip brings his unparalleled expertise, industry credibility, and proven track record to the launch of the company’s newest networks: PainCARE TV and SeniorCARE TV. He continues to shape the strategic vision, content strategy, network operations, and distribution model, applying the same innovative approach that made his earlier networks highly successful.

Throughout his career, Philip has demonstrated an exceptional ability to identify unmet needs in healthcare communication, develop innovative content delivery systems, and build scalable, profitable media businesses. His deep knowledge of digital signage technology, audience behavior in medical environments, content formatting for loop playback, and healthcare partnerships has consistently delivered measurable results in patient education and brand impact.

Philip’s legendary status in the digital signage industry, combined with his extensive experience launching and operating specialized health-focused networks, positions Care Legacy Media Holdings as a powerful new force in the targeted health and wellness digital signage space.

 Jason Wissinger is the Chief Technology Officer of Care Legacy Media Holdings, where he leads the company’s technology strategy, digital infrastructure, and AI innovation initiatives across its portfolio of targeted health and wellness digital signage networks.

With deep technical expertise and a forward-thinking approach, Jason is responsible for architecting and deploying advanced AI-powered platforms that enhance content personalization, intelligent distribution, real-time analytics, and automated content optimization for PainCARE TV and SeniorCARE TV. His work focuses on transforming traditional digital signage into adaptive, intelligent systems that deliver highly relevant educational health content to patients and caregivers in real time within healthcare environments.

Jason brings extensive hands-on experience from StormMaker Productions, where he spent over two decades overseeing technical operations, post-production workflows, digital platform development, and the integration of emerging technologies. At StormMaker, he played a pivotal role in producing and delivering more than 500 hours of specialized educational medical content for national networks, while pioneering the use of AI tools for video editing, content tagging, audience targeting, and automated distribution — significantly improving efficiency, engagement, and scalability.

A passionate advocate for the responsible and transformative use of artificial intelligence in media and healthcare, Jason is driving Care Legacy Media Holdings’ vision of creating smarter, data-driven digital signage networks. His expertise spans AI-driven content creation, machine learning for audience behavior prediction, cloud infrastructure, and seamless integration of technology with creative production workflows.

Jason’s cutting-edge work at the intersection of AI, media production, and healthcare technology positions Care Legacy Media Holdings at the forefront of intelligent health education, delivering more personalized, effective, and impactful content to improve patient outcomes.

Alan J. Bailey serves as the Chief Financial Officer of Care Legacy Media Holdings, bringing more than 35 years of senior financial leadership and strategic expertise to the company.

Until 2009, Alan spent 35 years at Paramount Pictures as a Senior Financial Executive, including serving as Senior Vice President and Treasurer. In this role, he was responsible for Paramount’s global financial management, including structuring and closing major deals with investors, maximizing and recovering state and governmental production incentives, and overseeing the company’s internal audit, cash management, disaster recovery, and cash planning functions.

Currently, Alan acts as a “virtual” CFO to multiple publicly traded companies. He is highly experienced in SEC reporting (10-Ks and 10-Qs), reverse mergers and acquisitions, OTCID alternative reporting, preparation of business plans, financial accounting and reporting, S-1 filings, Regulation D (504) and Regulation A offerings, business modeling, and budgeting.

Alan is a CPA and a Fellow of the Institute of UK Chartered Accountants. He began his career at the public accounting firms of Ernst & Young and Grant Thornton.

His extensive background in entertainment finance, public company reporting, capital raising, and operational financial management makes him exceptionally well-qualified to guide the financial strategy, compliance, and growth of Care Legacy Media Holdings.